Dani Chong
Founder / Creative Director / Communications Director
"Design creates culture. Culture shapes values. Values determine the future."
Dani Chong 莊丹妮
創辦人、創作總監、品牌溝通總監
香港視覺設計師，2003年於設計學院畢業並從事平面設計、品牌設計、美術指導、市場推廣及項目管理相關工作。
曾任職企業及品牌包括：誠品香港 (Eslite Bookstore Hong Kong)、香港電影美術學會 (Hong Kong Film Arts Association)、Lab Made Hong Kong、Kee Club、Token Workshop。曾參與品牌及項目包括：尚美巴黎 (Chaumet Paris)、蘇富比 (Sotheby's)、Kiehl's、香奈兒 (CHANEL)、雅詩蘭黛 (Estée Lauder)、SK-II、誠品香港銅鑼灣店 (Eslite Bookstore)、順德集團 (Shun Tak Group)、張國榮 (Leslie Cheung)、梅豔芳 (Anita Mui)、香港文化博文館 (Hong Kong Heritage Museum) 、香港藝術發展局 (Hong Kong Arts Development Council)、PMQ 元創方、香港貿易發展局 (HKTDC)、M+視覺文化博物館、香港設計師協會 (Hong Kong Designers Association)、創意香港 (Create HK) 等。
2015 至今
2015年成立創作團隊 Project Mooon Collective —— 包括品牌顧問公司 Mooon Studio 以及藝術文化平台 Memes & Friends。
Mooon Studio 致力於商業項目連結新一代本地藝術家及創作人，並透過 Memes & Friends 平台向市民大眾提供文化藝術及正念生活資訊、工作坊、體驗課程、展覽及活動。
合作品牌及作品包括：Joyce Hong Kong、Chloé、Elf Lab、原來我 (Creativity is...)、資生堂 (Shiseido)、東亞銀行 (Bank of East Asia)、友邦保險 (AIA)、香港華納唱片 (Warner Music Hong Kong)、東亞娛樂 (East Asia Entertainment)、寰亞音樂 (Media Asia Music)、寰亞娛樂 (Media Asia Entertainment)、王菀之 (Ivana Wong)、藍奕邦 (Pong Nan)、黃淑蔓 (Feanna Wong)、李幸倪 (Gin Lee)、蘇永康 (William So)、任賢齊 (Richie Ren) 。
合作藝術家包括：阿初 (Chor Lai)、Hailey Wong、粒 (Lup) 、阿鼠 (MouseFX) 、彭震 (Pang Chun)、葉破 (Paul Yip) 、s l y、余地 (YuDei) 等。
Dani Chong
Founder / Creative Director / Communications Director
Dani has close to two decades of experience in the commercial branding and graphic design industry since graduating from design school in 2003.
Work Experience: Eslite Hong Kong, Hong Kong Film Art Association (HKFAA), Spiderlink HK, Lab Made HK, Kee Club, Token Workshop. Projects: Chaumet Paris, Sotheby's, Kiehl's, CHANEL, Estée Lauder, SK-II, Eslite Bookstore, Shun Tak Group, Leslie Cheung, Anita Mui, Hong Kong Heritage Museum, Hong Kong Arts Development Council, PMQ, Hong Kong Trade Development Council, M+ Museum, Create HK etc.
2015 - Present
Dani is the founder of the Hong Kong creative group Project Mooon Collective, which operates branding & communications company Mooon Studio and a local art & culture platform, Memes & Friends.
Mooon Studio connecting a new generation of local artists and creatives to commercial projects, and provides cultural arts and well-being information, workshops, experiential courses, exhibitions and events to the public through the platform Memes & Friends.
Projects: Joyce Hong Kong, Chloé, Elf Lab, Creativity is..., Shiseido, Bank of East Asia, AIA, Warner Music Hong Kong Music Hong Kong), East Asia Entertainment, Media Asia Music, Media Asia Entertainment, Ivana Wong, Pong Nan, Feanna Wong , Gin Lee, William So, Richie Ren etc.
Collaborating Artists: Chor Lai, Hailey Wong, Lup, MouseFX, Pang Chun, Paul Yip, s l y, YuDei etc.
Branding & Communications
Commercial Design Projects
Artist Management
Commercial Events, Workshops & Exhibitions
Art & Spiritual
Events, Workshops & Exhibitions
PROJECT MOOON COLLECTIVE
香港品牌顧問公司，主力為商業客戶提供品牌設計、視覺設計、美術指導、宣傳與推廣服務。致力於商業項目中連結新一代本地設計師、攝影師、藝術家、音樂家、插畫家及不同媒體創作人。
Mooon Studio is a Hong Kong-based branding & communications consulting company. We consult on commercial branding projects offering visual design, art direction, marketing strategy, events & promotional services. It is our aim to promote the local art and culture scene through our work, and this is often reflected in publicity events and promotional activities from commercial projects with our clients.
Our partnerships often feature various local designers, artists, musicians, photographers, illustrators and content creators.
#mooonstudio
藝術文化｜正念生活 | 親子成長 | 工作坊｜體驗課程
聚集理念接近的創作人、藝術家、設計師、治療師、不同機構、團體、連結各場地及合作夥伴，透過視覺藝術、設計、音樂、映像、藝術治療、心理學和哲學，與市民大眾一起向現有的社會觀念和價值觀提出反問、重新定義、提供改善方法與橋樑 —— 活動、工作坊、社區街訪、專題訪問、音樂演奏會等。從學習愛自己開始，重整生活態度，好好選擇生活。
Memes & Friends is an art & culture platform. Our projects span a wide spectrum, and cover topics ranging from self-love and mental health to death education.
We connect like-minded content creators, artists, designers, therapists, and various institutions and groups with suitable venue partners. Through mediums including visual art, design, music, visual media, art therapy, psychology and philosophy, our aim is to explore, challenge and redefine existing social values with the general public.
Memes & Friends’ activities include workshops, events, online and offline interviews, concerts, etc. Our mission is to build and seek a better future for all.
#memesandfriends
#memesandkids