Project Mooon
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Memes & Friends
Project Mooon Studio 為 Memes & Friends 的長期合作夥伴、品牌及活動設計贊助。
A meme is an idea, behaviour or style that spreads from person to person.
文化基因是一個想法、行為或風格，從一個人到另一個人的文化傳播過程。
- Richard Dawkins “The Selfish Gene”, 1976
Memes & Friends（文化基因研究所）是一個主力推動及推廣自愛的藝術文化媒體，由香港視覺設計師莊丹妮 (Dani Chong) 與夥伴於2015年所成立。創辦人相信人對意識的覺醒能幫助瞭解自己與事物的整體，以生命影響生命的方式將理念傳播給別人。
通過視覺藝術、平面設計、藝術治療、心理學和哲學，與市民大眾一起向現有的社會觀念和價值觀提出反問並重新定義、傳播文化基因提醒大眾關注「意識的覺醒」，以及提供方法與橋樑——工作坊、分享座談會、音樂演奏會、專訪、社區項目、宣傳及推廣，從學習愛自己開始，令大眾改變生活方式。
Clients
About Us
Creative Director / Design Director
創作總監 ／ 設計總監
Dani Chong 莊丹妮
2003年於CO1設計學校畢業後一直從事商業平面設計及美術工作，2017年成立 Project Mooon Studio 主力從事品牌設計及顧問工作，進行與創作、文化、美術相關的教育及推廣。
同時於 Memes & Friends (文化基因研究所) 負責活動統籌與執行、視覺設計、美術顧問及宣傳等工作，以平面設計與美學的視覺溝通配合治療團隊和合作夥伴，並運用於不同的治療活動及藝術項目中推廣自愛、生死教育，以及身心靈平衡的生活方式。
Dani has close to two decades of experience in the commercial branding and graphic design industry since graduating from CO1 School of Visual Arts in 2003. Through her company, Project Mooon Studio, Dani consults on a range of branding and design projects for her clients.
Dani is also the founder of Memes & Friends, a local arts & culture media promoting self-love, life & death education, and holistic lifestyle. Mainly responsible for its event planning, visual design & promotion. Memes & Friends combines elements of arts with emotional therapy with an aim to achieve healing through creative activities and art projects.
Team & Project Based Collaborators
Agnes Wu - Graphic Designer, Illustrator
Aki - Photographer, Gaffer
Cat Lau - Project Manager
Carrie Li - Project Manager
Cliff Wu - Translator, Copywriter
Dora So - Copywriter, Social Media Manager
Edith So - Translator
Gag Chan - Illustrator
Fion Wong - Copywriter, Social Media Manager
Jenny Mok - Copywriter
Lup - Artist, Illustrator
Mavis Tam - Photographer
Michelle Chan - Art Director, Photographer
Moon Mo - Graphic Designer, Illustrator
Sara Yeung - Project Manager, Graphic Designer
s l y - Hong Kong Artist/ Painter
Tabu - Set Designer
Tina Lee - Graphic Designer, Illustrator, Photographer
Raymond Lo - Translator, Copywriter
Zoe Wong - Illustrator, Photographer
