Project Mooon
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Everything is beautiful in its' own way
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Memes & Friends
反思社會觀念 | 重整生活態度 | 改變生活方式
Redefine what we believe; Reset how we think; Reform the way we live.
文化基因是一個想法、行為或風格，從一個人到另一個人的文化傳播過程。
Memes & Friends（文化基因工作室）是一個主力推動及推廣自愛的藝術文化媒體，由香港攝影師陳韻芝 (Michelle Chan)與平面設計師莊丹妮 (Dani Chong)於2015年所創辦。創辦人相信人對意識的覺醒能幫助瞭解自己與事物的整體，以生命影響生命的方式將理念傳播給別人。
通過視覺藝術、平面設計、藝術治療、心理學和哲學，我們與市民大眾一起向現有的社會觀念和價值觀提出反問並重新定義、傳播文化基因提醒大眾關注「意識的覺醒」，以及提供方法與橋樑——工作坊、分享座談會、活動、專訪、社區項目、宣傳及推廣，從學習愛自己開始，令大眾改變生活方式。
Clients
Founder
Dani Chong 莊丹妮
Creative Director / Design Director
創作總監 ／ 設計總監
2003年於CO1設計學校畢業後一直從事商業平面設計及美術工作，目前於 Project Mooon Studio 主力從事品牌設計及顧問工作，進行與創作、設計、美術相關的教育及推廣。
同時於 Memes & Friends (文化基因工作室) 負責視覺設計及美術顧問工作，以平面設計與美學的視覺溝通配合治療團隊，並運用於不同的治療活動及藝術項目中。
Dani has close to two decades of experience in the commercial graphic design industry since graduating from CO1 School of Visual Arts in 2003. Through her company, Project Mooon Studio, Dani consults on a range of branding and design projects for her clients. She is also an active educator of the local creative industry, engaging in design-related seminars and community art projects.
Dani is also a collaborator at Memes & Friends. Mainly responsible for its artistic and visual design, the Memes & Friends project combines elements of graphic design with emotional therapy with an aim to achieve healing through creative activities and art projects.
Team & Collaborators
Agnes Wu - Graphic Designer, Illustrator
Aki - Photographer
Cat Lau - Project Manager, Social Media Manager
Carrie Li - Project Manager
Cliff Wu - Translator
Dora So - Copywriter, Social Media Manager
Gag Chan - Illustrator
Fion Wong - Copywriter, Social Media Manager
Jenny Mok - Copywriter
Lup - Artist, Illustrator
Mavis Tam - Photographer
Michelle Chan - Art Director, Photographer
Moon Mo - Graphic Designer, Illustrator, Social Media Manager
Sara Yeung - Project Manager, Graphic Designer
Tina Lee - Graphic Designer, Illustrator, Photographer
Raymond Lo - Translator, Copywriter
Zoe Wong - Illustrator, Photographer