Project Mooon



Everything is beautiful in its' own way



Visual Communication



Visual Storytelling



Make Things Happen


Social Project

Memes & Friends


反思社會觀念  |  重整生活態度  |  改變生活方式




Memes & Friends(文化基因工作室)是一個非牟利藝術團體,創辦人陳韻芝與莊丹妮相信人對事物本質的反思能幫助瞭解自己與事物的整體,以生命影響生命的方式將理念傳播給別人。


  • 向現有的社會觀念和價值觀提出反問並重新定義

  • 傳播文化基因,提醒大眾關注「意識的覺醒」

  • 提供橋樑令大眾改變生活方式


Redefine what we believe; Reset how we think; Reform the way we live.


A meme is an idea, behaviour or style that spreads from person to person.


Memes & Friends is a non-profit organisation founded by Michelle Chan and Dani Chong. We believe and are passionate in living consciously, and have a desire to inspire others in doing so.

Through art, psychology and philosophy, we are here together to:

  • Question and redefine societal concepts and values

  • Spread memes and create awareness about conscious living

  • Provide bridges to changes in lifestyle



Project Mooon Studio

based in Hong Kong

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  • Instagram - Black Circle



Dani Chong 莊丹妮


Creative Director / Design Director

創作總監 / 設計總監


2003年於CO1設計學校畢業後一直從事商業平面設計及美術工作,目前於 Project Mooon Studio 主力從事品牌設計及顧問工作,進行與創作、設計、美術相關的教育及推廣。


同時於 Memes & Friends (文化基因工作室) 負責視覺設計及美術顧問工作,以平面設計與美學的視覺溝通配合治療團隊,並運用於不同的治療活動及藝術項目中。

Dani has close to two decades of experience in the commercial graphic design industry since graduating from CO1 School of Visual Arts in 2003. Through her company, Project Mooon Studio, Dani consults on a range of branding and design projects for her clients. She is also an active educator of the local creative industry, engaging in design-related seminars and community art projects.

Dani is also a collaborator at Memes & Friends. Mainly responsible for its artistic and visual design, the Memes & Friends project combines elements of graphic design with emotional therapy with an aim to achieve healing through creative activities and art projects.

  • Instagram - Black Circle
  • Facebook

Team & Collaborators

Agnes Wu - Graphic Designer, Illustrator


Aki - Photographer

Cat Lau - Project Manager, Social Media Manager


Carrie Li - Project Manager

Cliff Wu - Translator

Dora So - Copywriter, Social Media Manager

Gag Chan - Illustrator

Fion Wong - Copywriter, Social Media Manager

Jenny Mok - Copywriter


Lup - Artist, Illustrator

Mavis Tam - Photographer

Michelle Chan - Art Director, Photographer

Moon Mo - Graphic Designer, Illustrator, Social Media Manager

Sara Yeung - Project Manager, Graphic Designer

Tina Lee - Graphic Designer, Illustrator, Photographer

Raymond Lo - Translator, Copywriter

Zoe Wong - Illustrator, Photographer

Join Us

Please send your CV & Portfolio to


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