project mooon

Light and Shadow


Light Stroke



project mooon studio

Leaves Shadows



memes & friends

香港文化基因研究所 ​ |  Curated by Project Mooon Collective

Light and Shadow

our clients


project mooon


Hong Kong

email -

follow us - 

  • Instagram - Black Circle

about us






Dani Chong 莊丹妮

Creative Director 創作總監

香港視覺設計師,2003年開始從事平面設計、品牌設計及美術指導相關工作。其後成立本地創作團隊 Project Mooon Collective,當中包括香港設計公司 Project Mooon Studio 以及藝術文化平台 Memes & Friends

Dani has close to two decades of experience in the commercial branding and graphic design industry since graduating from School of Visual Arts in 2003. She is the founder of the local creative team Project Mooon Collective, which operates Hong Kong design company Project Mooon Studio and the art and culture platform, Memes & Friends




Project Mooon Studio is a Hong Kong-based design company. We consult on commercial branding projects offering visual design, art direction, marketing and promotional services. It is our aim to promote the local art and culture scene through our work, and this is often reflected in publicity events and promotional activities from commercial projects with our clients. Our partnerships often feature various local designers, photographers, illustrators and content creators.

 MEMES & FRIENDS 文化基因研究所 

香港藝術文化平台,主要題材圍繞自愛、情緒問題及生死教育等。聚集理念接近的創作人、藝術家、設計師、治療師、不同機構、團體、連結各場地及合作夥伴,並透過視覺藝術、設計、音樂、映像、藝術治療、心理學和哲學,與市民大眾一起向現有的社會觀念和價值觀提出反問,重新定義,提供改善方法與橋樑 —— 活動、工作坊、社區街訪、專題訪問、音樂演奏會等。從學習愛自己開始,一起重整生活態度,好好選擇生活。

Memes & Friends is an art and culture platform. Our projects span a wide spectrum, and cover topics ranging from self-love and mental health to death education.


We connect like-minded content creators, artists, designers, therapists, and various institutions and groups with suitable venue partners. Through mediums including visual art, design, music, visual media, art therapy, psychology and philosophy, our aim is to explore, challenge and redefine existing social values with the general public. 


Memes & Friends’ activities include workshops, events, online and offline interviews, concerts, etc. Our mission is to build and seek a better future for all.




Agnes Wu @Project Mooon - Graphic Designer, Illustrator


Ak Shing @Project Mooon - Photographer, Gaffer

Cat Lau @Project Mooon - Project Manager, Assistant Editor


Carrie Li @Project Mooon - Project Manager

Chor Lai @ChorHandpan - Handpan Musician

Cliff Wu @Project Mooon - English Editor, Translator, Copywriter, Project Manager

Dani Chong @Project Mooon - Creative Director, Editor-in-Chief, Event Director, Art Director, Designer, Stylist, Chinese Copywriter

Dora So @Project Mooon - Social Media Manager, Assistant Event Manager

Edith So @Project Mooon - English Translator

​Eunice Li @Project Mooon - Art Director, Photographer, Event Manager

Fion Wong @Fiii Consultant - Bilingual Copywriter, Social Media Manager

Gag Chan @GagIllustration - Illustrator

Jinno Neko @Jinno Neko Official - Handcraft Artist, Fashion Designer, Illustrator, Executive Editor


Lup @Lupwoohoo - Artist, Illustrator, Designer

Michelle Chan @Littledotrice - Visual Artist, Photographer

Moon Mo @Project Mooon - Graphic Designer, Illustrator, Executive Editor

Sara Yeung @Project Mooon - Graphic Designer, Assistant Project Manager

s l y @slydrawing - Painter

Tabu @白紙花舍 - Visual Artist, Set Designer

Tina Lee @Project Mooon - Graphic Designer, Illustrator, Stylist, Photographer, Social Media Manager, Assistant Editor

Raymond Lo @Project Mooon - Chinese Translator, Copywriter

Zoe Wong @Project Mooon - Assistant Project Manager, Assistant Editor


join us

Please send your CV & Portfolio to